Peranan Promosi Dalam Meningkatkan Pengetahuan Dan Pemakaian Produk; Studi Kasus  

Oleh:

Sujana ; Amiarti, Dewi

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Ranggagading: Jurnal Ilmiah Akuntansi dan Manajemen vol. 7 no. 1 (Apr. 2007), page 59-64.
Topik: Knowledge grade; Usage

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: RR19 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

The purpose of this research is to analyzehow far the effect which implemented by the company in marketing and communication of the product to consumer. This analysis was doing to know consumer who have consumed additive on grade of knowledge and additive consumption in every refueling. Research is done by using Multi Correspondent Anaysis (MCA), a technique of multidimensional scale for qualitative scale data in marketing research. Correspondent analysis could give the information of characteristic from every selection attribute which shown by two dimension map. Result have shown based on analysis from the both of promotion data in personal selling and direct marketing, have been a different type because on personal selling have strong effectin every attribute where the average number of index value is 68,8% and direct marketing has strong effect in every attribute, where the average number of index value is 66,6%

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali