Pengaruh Penetapan Kemasan Terhadap Tingkat Loyalitas Konsumen: Studi Kasus Pada Perusahaan PD Nanjung Bogor  

Oleh:

Sujana

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Ranggagading: Jurnal Ilmiah Akuntansi dan Manajemen vol. 4 no. 2 (Oct. 2004), page 91-96.
Topik: Packaging Determination; Consumer Loyality

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: RR19 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This research was conducted to compile information needed by firm to adapt to market demand, as an efford in order that being keep survive and grow in the competition environment of soft drink business that was counted high enough. By regression and corelation analysis could be know that the attribute of temulawakbeverage product consumer like was at the price of 500-800 rupiah, no soda taste, and packed with inflated bottle. The factor of price affected consumer loyalty degree. Whereas the influence of taste factor and package size and shape was relatively low significant.

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