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Detail
JurnalThe Journal of Consumer Marketing (lihat ProQuest Online) vol. 14 no. 4-5 (1997)
Bibliografi
Bahasa: (EN )    ISSN: 0736-37961    Year:: 1997    
Penerbit: [s.n]
Jenis: Bulletin/Magazine
[Lihat daftar eksemplar jurnal The Journal of Consumer Marketing (lihat ProQuest Online)]
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: JJ124.1
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Artikel dalam koleksi ini
  1. Marketplace 2000 : Riding The Wave of Population Change, halaman 271-275
  2. Aging Consumers and Their Effects on The Marketplace, halaman 276-281
  3. Targeting The Mature Market : Opportunities and Challenges, halaman 282-293
  4. Older Markets and The New Marketing Paradigm, halaman 294-302
  5. Smashing Old Stereotypes of 50-Plus America, halaman 303-309
  6. Creative Strategies for Connecting With Mature Individuals, halaman 310-322

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