‘Now You See ’Em, Now You Don’t’: Jewish Visibility And The Problem Of Citizenship In The British Telecom ‘Beattie’ Campaign  

Oleh:

Rozmovits, Linda

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Media, Culture & Society vol. 22 no. 6 (Nov. 2000), page 707-722.
Topik: advertising; Anglo-Jewry; citizenship; consumption; Jews
Fulltext: 707MCS226.pdf (67.59KB)

Isi artikel

The use of a Jewish family as icons of the British middle class in British Telecom’s famous ‘Beattie’ campaign of the 1980s and early 1990s raises questions about the place of Jews in British cultural life. By connecting this episode in the history of Anglo-Jewry to more long-standing social dynamics and to recent arguments about advertising and citizenship, it becomes apparent that, rather than expressing a hard won enfranchisement through the democratizing field of consumption, these ads extend earlier forms of the perpetual qualification of Jewish citizenship in Britain.

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