Public Relations Expertise Deconstructed  

Oleh:

Pieczka, Magda

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Media, Culture & Society vol. 24 no. 3 (May 2002), page 301-323.
Topik: consultancy; knowledge; occupation; practice; profession; training
Fulltext: 301MCS243.pdf (161.26KB)

Isi artikel

This article deconstructs public relations expertise by presenting the results of extensive empirical enquiries. The data were gathered during participant observation of a three-week commercial training course for international practitioners offered in London in 1998; and from over 100 winning entries to a British PR industry awards scheme over 16 years. Theoretically, the work draws on ideas from the sociology of the professions and Bourdieu’s The Logic of Practice. Professional expertise emerges from the analysis as a body not of abstract, but of practical knowledge. The components of this knowledge are identified, and then the interrelationships of its conceptual frame and professional tools modelled in two figures: ‘Public relations’ domain and lines of intervention’ and ‘Public relations brings together the symbolic and the material’. The conclusion proposes that an understanding of the institution of consultancy, which produces and replicates the occupation’s expertise as revealed here, is a necessary addition to existing management or media studies’ understanding of public relations.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali