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Detail
JurnalJournal of Marketing (EBSCO) vol. 66 no. 3 (2002)
Bibliografi
Topik: CORPORATE ENVIRONTMENTALISM; CONSUMERS' RELATIONSHIP; CITATION ANALYSIS; RELATIONSHIP MARKETING; PRODUCT FUNCTIONALITY; PRODUCT JUDGMENTS; MARKETING; EKONOMIC; ADOLESCENTS; ANTISMOKING ADVERTISMENTS; FOOD CHOICES; HAPTIC INFORMATION
Bahasa: (EN )    ISSN: 0022-2429    Year:: 2002    
Penerbit: American Marketing Association
Jenis: Journal - ilmiah internasional
[Lihat daftar eksemplar jurnal Journal of Marketing (EBSCO)]
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: JJ94.3
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Artikel dalam koleksi ini
  1. Understanding Service Convenience, halaman 1-17
  2. The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance, halaman 18-32
  3. How Firms Relate to Their Markets : An Empirical Examination of Contemporary Marketing Practices, halaman 33-46
  4. Technological Opportunism and Radical Technology Adoption : An Application to E-Business, halaman 47-60
  5. When Does Trust Matter ? Antecedents and Contingent Effects of Supervise Trust on Performance in Selling New Products in China and The United States, halaman 61-81
  6. The Role of The Institutional Environment in Marketing Channels, halaman 82-97
  7. The Hidden Minefields in The Adoption of Sales Force Automation Technologies, halaman 98-111
  8. Consumers' Search and Use of Nutrition Information : The Challenge and Promise of The Nutrition Labeling and Education Act, halaman 112-127

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