Detail Journal of Marketing (EBSCO) vol. 61 no. 4 (1997) Bibliografi Topik: CORPORATE ENVIRONTMENTALISM; CONSUMERS' RELATIONSHIP; CITATION ANALYSIS; RELATIONSHIP MARKETING; PRODUCT FUNCTIONALITY; PRODUCT JUDGMENTS; MARKETING; EKONOMIC; ADOLESCENTS; ANTISMOKING ADVERTISMENTS; FOOD CHOICES; HAPTIC INFORMATION Bahasa: (EN )    ISSN: 0022-2429    Year:: 1997     Penerbit: American Marketing Association Jenis: Journal - ilmiah internasional [Lihat daftar eksemplar jurnal Journal of Marketing (EBSCO)] Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ94.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Artikel dalam koleksi ini Comparative Versus Noncomparative Advertising : A Meta-Analysis, halaman 1-15 Pro-Social Consumer Influence Strategies : When and How Do They Work, halaman 16-29 Transaction Cost Analysis : Past, Present, and Future Applications, halaman 30-54 Generalizing About Trade Show Effectiveness : A Cross-National Comparison, halaman 55-64 Does The Comparative Advantage Theory of Competition Really Replace The Neoclassical Theory of Perfect Competition ?, halaman 65-73 Resource-Advantage Theory : A Snake Swallowing Its Tail or A General Theory of Competition ?, halaman 74-82  Edit Artikel Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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