Detail Journal of Marketing (EBSCO) vol. 60 no. 4 (1996) Bibliografi Topik: CORPORATE ENVIRONTMENTALISM; CONSUMERS' RELATIONSHIP; CITATION ANALYSIS; RELATIONSHIP MARKETING; PRODUCT FUNCTIONALITY; PRODUCT JUDGMENTS; MARKETING; EKONOMIC; ADOLESCENTS; ANTISMOKING ADVERTISMENTS; FOOD CHOICES; HAPTIC INFORMATION Bahasa: (EN )    ISSN: 0022-2429    Year:: 1996     Penerbit: American Marketing Association Jenis: Journal - ilmiah internasional [Lihat daftar eksemplar jurnal Journal of Marketing (EBSCO)] Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ94.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Artikel dalam koleksi ini From The Editor, halaman 1-6 The American Customer Satisfaction Index : Nature, Purpose, and Findings, halaman 7-18 Interdependency, Contracting, and Relational Behavior in Marketing Channels, halaman 19-38 Determinants of Distribution Intensity, halaman 39-51 The Management of Customer-Contact Service Employees : An Empirical Investigation, halaman 52-70 Company Advertising With A Social Dimension : The Role of Noneconomic Criteria, halaman 71-87 Automatic and Strategic Processes in Advertising Effects, halaman 88-101 The Static and Dynamic Mechanics of Competition : A Comment on Hunt and Morgan's Comparative Advantage Theory, halaman 102-106 The Resource-Advantage Theory of Competition : Dynamics, Path Dependencies, and Evolutionary Dimensions, halaman 107-114  Edit Artikel Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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