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Detail
JurnalJournal of Marketing (EBSCO) vol. 60 no. 2 (1996)
Bibliografi
Topik: CORPORATE ENVIRONTMENTALISM; CONSUMERS' RELATIONSHIP; CITATION ANALYSIS; RELATIONSHIP MARKETING; PRODUCT FUNCTIONALITY; PRODUCT JUDGMENTS; MARKETING; EKONOMIC; ADOLESCENTS; ANTISMOKING ADVERTISMENTS; FOOD CHOICES; HAPTIC INFORMATION
Bahasa: (EN )    ISSN: 0022-2429    Year:: 1996    
Penerbit: American Marketing Association
Jenis: Journal - ilmiah internasional
[Lihat daftar eksemplar jurnal Journal of Marketing (EBSCO)]
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: JJ94.1
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Artikel dalam koleksi ini
  1. The Last Straw ? Cigarette Advertising and Realized Market Shares Among Youths and Adults, 1979-1993, halaman 1-16
  2. Promotional Elasticities and Category Characteristics, halaman 17-30
  3. The Behavioral Consequences of Service Quality, halaman 31-46
  4. Impact of Salesperson Attraction on Sales Managers' Attributions and Feedback, halaman 47-66
  5. Improving the Store Environment : Do Olfactory Cues Affect Evaluations and Behaviors?, halaman 67-80
  6. What to Tell Consumers in Waits of Different Lengths : An Integrative Model of Service Evaluation, halaman 81-90
  7. Price Search in The Retail Grocery Market, halaman 91-104
  8. Marketing Controls and Dysfunctional Employee Behaviors : A Test of Traditional and Contingency Theory Postulates, halaman 105-120

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