Fashioning A Cosmopolitan Tamil Identity: Game Shows, Commodities And Cultural Identity  

Oleh:

Moorti, Sujata

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Media, Culture & Society vol. 26 no. 4 (Jul. 2004), page 549-567.
Topik: Indian television; mobile genres; touristic iconography; vernacular nationalism
Fulltext: 549MCS264.pdf (74.88KB)

Isi artikel

Regional-language game shows enable audiences to forge complex links between global and national identities, links that confound local/global, tradition/modernity binaries. Through an analysis of Tamil game shows I argue that this transnationally mobile genre of programming simultaneously permits the assertion of a vernacular nationalism and a cosmopolitan sensibility. The commodity culture of game shows foregrounds a Tamil cultural affiliation that is glossy and depoliticized, one sharply at odds with the separatist claims that underpinned the turn-of-the-century Dravidian nationalism.

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