Driving Under the Influence: The Nature of Selling Sport Utility Vehicles  

Oleh:

Glover, Leigh

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Bulletin of Science, Technology & Society vol. 20 no. 5 (Oct. 2000), page 360-365.
Fulltext: 360BSTS205.pdf (58.87KB)

Isi artikel

Sport utility vehicles (SUVs) are becoming increasingly popular by assuming the role of passenger cars in urban transport. Many characteristics of the SUV are unsuited to the urban transport task and have higher environmental costs than passenger cars. Marketing of SUVs has focused on their off-road use and relationship with the great outdoors. This article examines some the factors behind this anomalous relationship with the environment by describing and interpreting the manner in which nature is represented in SUV marketing.

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