Global business: autopian vision.  

Oleh:

Robinson, Simon

Jenis: Article from Bulletin/Magazine
Dalam koleksi: Time Magazine vol. 170 no. 08 (Aug. 2007), page 39.
Topik: Indoa; Economy; Motorbikes; Cars; Tata Motors; One-lakh-car

Ketersediaan

Perpustakaan PKPM Nomor Panggil: T7 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

India's Tata Motors wants to build a car so cheap it will put the developing world on four wheels. If you want to get a sense of the potential of India's car industry, count the country's motorbikes. Buzzing along Mumbai's crowded highways, standing outside modes homes in rural villages or packed into the parking lots of Bangalore software firms, motorbikes and scooters currently outsell passenger cars by mre than six to one. As the country's booming economy pulls millions of people into the middle class, the first vehicle most people buy has two wheels, not four. That may be about to change. Around the middle of next year, Indian automobile manufacturer Tata Motors intends to launch a new model that will be so inexpensive, the company hopes it will trigger a revolution in car ownership, not just in India but throughout the developing world.

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