Multimarket Manuvering in Uncertain Spheres of Influence : Resource Diversion Strategies  

Oleh:

McGrath, Rita Gunther ; MacMilan, Ian C. ; Ming-Jer, Chen

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: The Academy of Management Review vol. 23 no. 4 (Oct. 1998), page 724-740.
Topik: Multimarket; multi market maneuvering; spheres; resource; diversion strategies
Fulltext: AA11_23_04_Rita Gunther McGrath.pdf (441.79KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: AA11.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Firms competing in multiple markets find equilibrium through spheres of influence and mutual forbearance, but imperfect competitive information may give one firm an incentive to influence rivals' behavior and uncover information. We suggest that a firm's resource allocations can divert competitors' resource allocations, enhancing the firm's own sphere of influence without precipitating a destructive all - out war. We define the stratagems thrust, feint, and gambit and conclude that corporate strategy decisions can only be imperfectly understood if competitive interaction is not taken into account.

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