The Use of Open Group Discussions in Marketing Library Services to Young Adults  

Oleh:

Day, Carole ; Loewenthal, Del

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: British Journal of Educational Psychology vol. 62 no. 03 (Nov. 1992), page 324.
Topik: Open Group Discussion; Questionnaires; Library Services; Young Adults

Isi artikel

In this study a series of three open group discussions was conducted to explore young adult's perceptions and expectations of the public library service. The results were used to inform the design of a subsequent telephone questionnaire. Whereas the findings of the open group discussion suggest that unfavorabe attitudes toward library atmosphere and staff are prevalent amongst young adults, the findings of the questionnaire contradict this, the majority of respondents expressing favourable attitudes towards these aspects of public libraries. The paper discusses possible reasons for this discrepancy in the findings of the two research methods, including the effects of peer group pressure and group dynamics in the group discussions, and the effects of sampling bias and socially desirable responses in the questionnaire results. The authors suggest that the study raises the question of the validity of the questionnaire and group discussion methods in determining attitudes and demonstrates the need for further research and theorising into both methods.

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