Tantangan Public Relations dalam Sektor Publik: Sebuah Catatan Awal  

Oleh:

Putra, I Gusti Ngurah

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: JKAP: Jurnal Kebijakan dan Administrasi Publik vol. 03 no. 01 (Jul. 1999), page 62-72.
Topik: PUBLIC RELATIONS; Public Relations

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ65 Non-tandon: 2 (dapat dipinjam: 0) Tandon: tidak ada

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This paper aims at explaining the challenge that public relations faces in public sector organisations. This is an important topic due to the fact that public organisations in Indonesia in recent years have difficulty in gaining people's support. One of the main weaknesses of public relations practice in public sector is that they tend to apply press agentry model of public relations; a practise which tends to ignore the improtant of truth as the essence of impormation.This paper aims at explaining the challenge that public relations faces in public sec organisations. This is an important topic due to the fact that public organisations Indonesia in recent years have difficulty in gaining people’s support. One of the m~ weaknesses of public relations practice in public sector is that they tend to apply preagentry model of public relations; a practice which tends to ignore the important truth as the essence of information. This paper argues that in order to maintain sustainable support from the people, government has to apply appropriate public relations model. It also shows an example of how local governments in China practice appropriate model of public relations so that people’ support can be obtained.

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