Beyond Pleasure : Emotion Activity Affects The Relationship Between Attitudes and Behavior  

Oleh:

Seitz, Shannon J. ; Lord, Charles G. ; Taylor, Cheryl A.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Personality and Social Psychology Bulletin (http://journals.sagepub.com/home/pspc) vol. 33 no. 07 (Jul. 2007), page 933-947.
Topik: relationships; attitudes; attitude components; attitude - behaviour consistency; attitude - behaviour relationship; attitude - relevant actions; emotions
Fulltext: 933.pdf (186.78KB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: PP45.31 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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The research examined an additional proposed moderator of the attitude - behavior relationship : the activity level of emotions associated with an attitude object. In Experiment 1, participants who self - generated active rather than passive emotions as being associated with gay men displayed greater attitude - behaviour consistency in hiring recommendations for a gay job applicant, as did participants who rated active rather than passive experimenter -provided emotions as being associated with gay men. In Experiment 2, participants who were instructed to associate active rather than passive emotions with gay men subsequently displayed greater attitude - behaviour consistency in similar hiring recommendations. It is suggested that future research on the affective component of attitudes might benefit from going beyond consideration of whether the associated emotions entail displeasure or pleasure.

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