Behavior: the ewww factor.  

Oleh:

Lemonick, Michael D.

Jenis: Article from Bulletin/Magazine
Dalam koleksi: Time Magazine vol. 169 no. 22 (Jun. 2007), page 35.
Topik: Andrea Morales; Gavan Fitzsimons; University Of Pennsylvania; Psychology; Marketing; Marketing Research; Paul Rozin;

Ketersediaan

Perpustakaan PKPM Nomor Panggil: T7 Non-tandon: 2 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Andrea Morales and Gavan Fitzsimons can both remember when and where their current research interest began. It came during a talk at the University of Pennsylvania a few years ago: Paul Rozin, a professor of psychology, took a cockroach that had been sterilized, dipped it into a glass of orange juice, then asked if anyone was willing to take a sip.

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